Protection and Processing of Personal Data
1. Administrator
The administrator of your personal data is Alensa s.r.o., registered at
Českomoravská 2408/1a, Praha 9 – Libeň, 190 00, identification number:
27179681, registered in the Commercial Register at the Municipal Court in
Prague, section C, 102359 (hereafter referred to as “administrator”).
2. Categories of Personal Data
Alensa s.r.o. processes necessary
personal data under Article 6, part 1.(b) of REGULATION (EU) 2016/679 OF THE
EUROPEAN PARLIAMENT AND OF THE COUNCIL, which are necessary to enter into a
contract with Alensa, s.r.o., including:
- Name
- Surname
- e-mail
- Telephone number
- Address for delivery
- Billing address
- Bank account details
- Individual optical
prescription information as applicable, including power/sphere, base curve,
diameter, axis, cylinder, ADD power, type of lens or brand.
- Digital
photo of your valid contact lens prescription
We also process the
following personal data:
- Communication between the administrator
and the customer
- Records of behaviour on websites managed by Alensa,
s.r.o.
- Photos depicting the customer wearing the eyeglasses (needed to
check the quality of multifocal eyeglass lenses)
3. Processing
Time
In accordance with applicable law, for the purpose of rendering the
performance of the contract and for the purpose of recording the contract and
any future application and protection of the rights and obligations of the
parties, the storage and processing of personal data is for the above purpose
for a period of 10 years from the performance of the last contract, unless
otherwise required by the law for the maintenance of the contractual
documentation for a longer period. The processing referred to above is made
possible by virtue of Article 6, part 1. (b) of REGULATION (EU) 2016/679 OF THE
EUROPEAN PARLIAMENT AND OF THE COUNCIL: “processing is necessary for the
performance of a contract to which the data subject is party or in order to take
steps at the request of the data subject prior to entering into a
contract.”
Photos are only used to inspect and assess the quality of
your eyeglass lenses and are deleted after the quality check has been
completed.
4. Transmission of Personal Data to Third Parties
Unless required by law, Alensa s.r.o. will not disclose your personal data to
third parties. Alensa, s.r.o. declares that all personal data is confidential
and will not be disclosed to any third parties. Some exceptions include:
- Carriers, suppliers and dispensing points - only the personal data
required to deliver the goods, process complaints or manage returns will be
disclosed to our delivery partners.
- Rating service providers - only the
personal data required to award a rating are disclosed.
- Payment
gateway providers - only the personal data required to pay for the order are
disclosed.
Other uses of your personal information
include:
- Analytics and marketing providers and software -
in order to personalise offers and target appropriately
- E-mail and SMS
communication software provider - for communication purposes, enabled via
opt-ins
- Social media - communication, plugins and account linking
- Customer service tools and providers - to facilitate customer care and
communication
- Vendors and cloud service providers
- Public,
financial and legal authorities - for the purpose dealing with legal rights and
obligations
The administrator does not intend to pass your
personal data to a third country (a non-EU country) or to any international
organizations.
5. Marketing Communications
Commercial messages
may be sent to your e-mail address by Alensa s.r.o. This procedure is allowed by
Act No. 480/2004 Coll. Article 7, part 3 of the information society services
unless you decide to reject in the future. If you decide at any time that you no
longer wish to receive our e-mails, please follow the opt-out link found at the
bottom of each e-mail newsletter or opt-out option in your account overview at
our website. Alensa s.r.o. will keep the e-mail address for three years after
the last purchase agreement between the two parties.
6. Rights of Data
Subjects
You can access and update your personal data at any time by
signing into your customer account profile. Under the conditions set out in the
regulations, you have the following rights:
- to request the
administrator access your personal information
- information about what
data is being processed
- to update or correct your personal
information
- the deletion of your personal data (unless such deletion of
personal data is contrary to the provisions of this article and the legitimate
interests of Alensa s.r.o.)
- to limit the processing of your personal
information
- to object to the processing of your personal data.
If you have any questions or concerns about our handling or processing of
your personal data, you may contact us by e-mail:
GDPR@alensa.eu, or contact
the Office for Personal Data Protection.
7. Cookies
Our website uses
cookies to make our page relevant, interesting, and user-friendly for you.
Cookies are small files stored on your computer, smartphone, or other device,
and are used within your web browser.
We use cookies for the following
purposes:
- to remember your login details;
- for the proper
functioning of the shopping basket;
- to discover your browsing history
in order to bring you relevant offers;
- to improve our site by
monitoring visits, activity, and various functions on the site.
Some cookies collect information that is then used by third parties, and
these third-party cookies directly support our advertising activities. For
example, information about products purchased on our website may be displayed by
an advertising agency as part of the display and customisation of web banner
advertisements on your selected website. However, you cannot be personally
identified by this data.
The cookies used on our website can be divided
into two basic types. Session cookies are deleted as soon as your visit to our
website ends. Persistent cookies remain stored on your device longer or until
you remove them manually (the period for which a cookie is left on your device
depends on the cookie’s own settings and your browser settings). Cookies can
also be divided by functionality. Analytical cookies help us improve the user
experience of our website by understanding how people use it; conversion cookies
help us analyse the performance of various sales channels; tracking cookies,
which, when combined with conversion cookies, help us analyse the performance of
various sales channels; remarketing cookies allow us to personalise the content
of ads and their correct targeting; and essential cookies, which are important
for basic website functionality.
All cookies used by this server are used
in accordance with current EU cookie laws.
You can delete cookies at any
time, but, in doing so, you can lose all the information that allows you to
access our site faster and more efficiently, including customisation
settings.
Make sure your internet browser is up to date, and consult the
help and instructions provided by your web browser developer if you are not sure
how to modify your privacy settings.
Rejecting
cookies
The use of cookies is part of your internet browser.
Most browsers automatically accept cookies by default. You can reject cookies
using your web browser or restrict them to your chosen types.
You can
find information about browsers and how to set cookies preferences on the
following websites or other Internet browser documentation:
8. Links
We display content
that links to third-party sites. We are not responsible for the third-party
sites’ privacy practices and content. If you click on a third-party link,
please note that you are leaving our page, and the personal data you provide
will no longer be covered by this policy. Please read these companies’ privacy
policies to see how they collect and process your personal information.
9. Data Security
Data security is very important to us, so we have
put in place appropriate physical, electronic, and managerial measures to
protect and secure the data collected through our website. However, we want to
remind you that the transmission of information over the Internet is done at
your own risk.
10. Changes to this Privacy Policy
Any changes in
the processing of personal data will be available on this page. We regularly
review our compliance with our Privacy Policy, in particular to make it
compliant with new laws and regulations regarding data protection.
11.
Contact Us
In the case of any queries or requests regarding this policy,
please do not hesitate to contact us at the customer service address mentioned
below or via the e-mail address: gdpr@alensa.eu.
Customer service contact:
info@alensa.com.mt
Data Protection Officer:
Andrea Ornsteinova
dpo@alensa.eu
12.
Effectiveness
This Privacy Policy applies from 20.05.2018.